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Ebro Puleva Extends Reach Into Rice Segment
Posted on Tuesday, August 01 @ 15:13:03 CDT by ricenews

Rice : South America News

Spain-based Ebro Puleva has reached agreement with Kraft Foods to buy its Minute Rice brands in the US and Canada, extending the company's reach into North America.

The transaction is valued at about €219m ($280m) and will be closed once the necessary approval has been obtained from US anti-trust regulators.

Ebro Puleva claims to be the world leader in the rice sector, and the number two pasta manufacturer.

Minute Rice is second in branded, retail rice sales in Canada and fifth in the US.

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